From April 15 to May 5, the 139th Canton Fair was held in Guangzhou in three phases. The total exhibition area of this year’s Canton Fair was 1.55 million square meters, with a total of 75,700 booths and over 32,000 exhibiting enterprises, all exceeding previous levels. As of April 9, the number of pre-registered overseas buyers for the 139th Canton Fair had exceeded 210,000.

According to Ningbo Municipal Bureau of Commerce, the Ningbo trade delegation has secured over 4,500 booths for this Canton Fair, accounting for more than 6% of the total booths, ranking first among sub-provincial trade delegations in terms of booth scale. The total number of participating enterprises in the three phases exceeds 2,400, an increase of over 200 compared to the previous session, and the number of exhibition staff members is expected to exceed 20,000.

As a “barometer” and “wind vane” of China’s foreign trade, the Canton Fair has always been an important platform for Ningbo’s foreign trade people to connect with global resources and expand into international markets.

According to Li Lizong, Marketing Director of Yueli Group, the company has launched more than 20 newly designed products, covering such series as hair care, hair trimming, oral care, and clothing care. “We have also specially hired professional hair stylists to interact with buyers and consumers at the booth, and through professional demonstrations, we aim to give everyone a more intuitive experience of the product performance”. He pointed out the highlights of the exhibition.

Currently, the global economic recovery faces many challenges, and despite the increasing risks and challenges faced by foreign trade development, the enthusiasm of Ningbo enterprises to participate in exhibitions remains undiminished.

In addition to the company’s traditional main products such as coffee machines and water purifiers, Ningbo Shilin Group Co., Ltd. has also introduced a new ice-blending machine for the first time this year. “Nowadays, young people have a great demand for iced drinks, and they want to make drinks with different flavors at home. Such products sell well on platforms like Amazon. We have identified this new market trend and hope to further enrich our product line”, said Chen Dehuan, the brand manager of the group.

In preparation for the Canton Fair, many enterprises have made advance preparations for subsequent customer reception.

“We always go all out to participate in the Canton Fair every year. Our second factory was specially put into production before the fair, so that customers can visit us in Ningbo in person after the Canton Fair”, said Hu Chenjie, General Manager of Ningbo Xindajie Electric Appliance Co., Ltd.