On the evening of April 3 (UTC+3), the 2026 “Ningbo Global Gateway” Home Furnishing and General Consumer Goods Expo (aka. MosHome 2026) concluded in Moscow. More than 20 Ningbo companies, according to the event organizer—ITE Group, secured intended orders exceeding 300 million yuan over the four-day exhibition. This impressive milestone further elevates the prestige of the “Made in Ningbo” brand in the expansive Russian market.
Moving away from the “scattergun” approach of the past, this year’s expo adopted a “focused, targeted, and premium” strategy. While the exhibition’s scale was streamlined, it delivered a dual enhancement in both efficiency and impact, as an official from Ningbo Committee, China Council for the Promotion of International Trade (CCPIT) noted. The refined format successfully opened diverse channels—ranging from offline retail to cross-border e-commerce—for Ningbo’s competitive exports, including home furnishings, furniture, and apparel.
Precision proved to be the city’s winning formula for market breakthroughs. A textile enterprise, participating for its third consecutive year, discarded its previous “wait-and-see” approach. By visiting regular clients two months in advance and gathering direct market feedback, the company introduced new premium carpet designs featuring warm tones and intricate patterns tailored to Russian consumers’ high standards for home comfort. This proactive strategy successfully secured 10 new high-end clients, steadily expanding the footprint of “Made in Ningbo” in the premium market segment.
Beyond deepening existing client relationships, the local exhibitors actively explored innovative trading models. A major Ningbo trade group deployed six business divisions to “test the waters” with dozens of new product categories, specifically targeting cross-border e-commerce channels.
“We connected with several highly compatible cross-border platforms,” the team leader shared enthusiastically. “This experience has shifted our entire paradigm. We can no longer just be simple traders; we must evolve into brand owners, allowing Ningbo’s consumer brands to firmly take root in Russia.” This transition from pure trading to brand exportation highlights the foreign trade of this port city moving confidently up the global value chain.
The expo’s success vividly reflects the proactive drive of Ningbo’s foreign trade sector to secure global orders and expand international markets, underpinned by the continuous service optimization of CCPIT Ningbo.
Looking ahead, Ningbo will leverage the “Ningbo Global Gateway” initiative to host regular, specialized overseas exhibitions. By strengthening one-stop services—such as precise buyer matching, cross-border payments, and compliance risk control—the council will continue to safeguard the “Made in Ningbo” brand, empowering enterprises to deepen their presence in emerging markets and gain a strategic edge in fierce international competition.
